It’s often said that a wise person learns from their own mistakes, but an even wiser person learns from the mistakes of others.
We recently encountered a case that we think could be helpful for all our clients to know about!
In most of our products, we provide email accounts that work through webmail software. One of our clients, a travel agency, had email accounts included in their package. They thought it would be a good idea to send out promotional emails using this package.
Unfortunately, this decision didn’t go as planned. Their bulk emails led to spam reports from recipients, which isn’t ideal for anyone.
When we received those spam reports, we reached out to the client to explain that the email accounts we provide are meant for professional use—mainly for regular communication, not for sending promotional emails. Once the client understood this, they admitted it was a mistake.
We helped them change their server, and now they’re back to sending only normal emails for communication. They even opted for a different package that suits their needs better.
However, even after the server change, several email service providers ended up blocking their email addresses. This has created some challenges for them, as they now need to contact each provider individually to request that their emails be unblocked, which can take some time.
From this experience, it’s clear that bulk emailing requires specialized services.
Thanks for reading our blog! We hope you found this case insightful. Be sure to bookmark this page for more interesting case studies in the future!